Jensen Moore, Ph.D. is an assistant professor of strategic communication at the Louisiana State University Manship School of Mass Communication. Her interests include new media, health promotion, media effects, personal branding, product placement, gamification & social marketing.

Moore was previously (July 2009-December 2011) an assistant professor at West Virginia University’s Perley Isaac Reed School of Journalism. She also worked for the School’s Integrated Marketing Communications (IMC) online master’s degree program, Wayne State University Department of Communication (Detroit, Mich.) and the University of Missouri School of Journalism (Columbia, Mo.).

Moore has taught advertising media analysis, media planning and strategy, social marketing, principles of advertising, quantitative research methods, mass communication theory, news reporting and writing, and business and professional presentations. While at WVU she created a minor in Health Promotion and developed another minor in Media Entrepreneurship for the School of Journalism. Moore has developed online master’s level courses in emerging media in the marketplace, social marketing and digital media for the School’s IMC master’s program.

Moore’s health and strategic communication research examines the effects of mass media messages on audience processing. Recent research examines the effects of health messages on cognition, perceptions, and behaviors; the effects of new media on involvement and learning; and comparisons of traditional vs. emerging media time-shifting and location-shifting.

Moore has co-authored articles that have appeared in journals including Journal of Broadcasting & Electronic Media, Psychophysiology, Journalism & Mass Communication Educator and Equid Novi. She also co-authored a book chapter for the 2007 edition of Internet Advertising: Theory and Research.

Moore was recently named one of the top 35 most productive researchers in journalism and mass communication by the Journalism & Mass Communication Educator. To date, she has had over 30 manuscripts accepted for presentation at national research conferences and has won four top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). In 2009, Moore’s dissertation was nominated for two awards from the International Communication Association (ICA).

Moore received her doctorate degree in journalism from the University of Missouri School of Journalism. She earned a master’s degree in journalism and mass communication from the University of Minnesota. Moore also earned three bachelor’s degrees from Black Hills State University in South Dakota: business administration with a minor in psychology, marketing, and mass communication with dual emphases in journalism and public relations.

Moore’s professional experience includes full-time work as the community relations director and advertising account executive for the St. Paul Saints Professional Baseball Team. She also worked for the Grand Rapids Hoops Professional Basketball Team, where she was the media and public relations director for owner Isaiah Thomas. Moore worked privately for Fresh Force Service Learning and Neighborhood Marketing Solutions in the Twin Cities and for the Wisconsin Army National Guard Recruiting Office.

Moore is a member of Kappa Tau Alpha, Golden Key, AEJMC, ICA, American Academy of Advertising and the International Society for the Scientific Study of Subjectivity.


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