Missing Baton Rouge? Helping BRAC showcase the best of BTR using SCVNGR

I am a transplant to Baton Rouge. I was not born a Southerner. I was born and raised in Wisconsin and then lived in North Dakota, South Dakota, Wyoming, Michigan, Minnesota, Missouri and West Virginia for the first 35+ years of my being. As you can see on this map, I spent most of my life living above the Mason-Dixon Line.

Image from SonoftheSouth.net

Image from SonoftheSouth.net

As someone new to the area I want to take in everything I can of the culture, the cuisine and the surroundings. But, it isn’t easy to find out more about where you live. Often, many of the things you ask about people who have lived there forever either: 1) take for granted and don’t tell you about it ’cause they think you already know it, or 2) don’t know “why” a thing is the way it is. Things have been lost over generations. Stories that used to be passed on about local legends have been forgotten. While there are sites such as this one that help collect local folklore, the stories listed there are sparce. As you can see from this Louisiana listing, not much has been handed down and posted to the site.

Now, when it comes to the local cuisine, Southerners can tell you EVERYTHING. Where to locate the best, what spices they use, how to make it yourself at home, etc. Recently, a friend showed us how to do a proper Louisiana Crawfish Boil — and Wowee was it amazing!!!!!

Image from Commons.wikimedia.com

Image from Commons.wikimedia.com

Getting to better know my surroundings has been a bit more difficult. I want to visit all those places that make Baton Rouge unique. The places that aren’t necessarily listed in the brochures at the hotels:) That’s where the Baton Rouge Area Chamber (BRAC) and SCVNGR come in.

BRAC is currently working to promote Baton Rouge as the Creative Capital of the South. They are working with local businesses to bring new talent to the Baton Rouge area. To promote BTR they are using interaction, engagement and yes, even the geolocation-based mobile gaming application, SCVNGR. As part of the service-learning component of my MC4001- Public Relations Writing course at the Manship School of Mass Communication, students are building mobile treks to help BRAC showcase the best of BTR. Their hope is to get talented individuals to re-locate here permanently.

The treks BRAC and my students have planned are:

  • Discover/Re-discover BR
  • Nightlife
  • Arts and Culture
  • Get out of Town

Each of these will help people who are transplants (i.e., completely new to the area) or boomerangs (i.e., once lived here and are coming back) find out about established locations as well as new places they should try out.

So whether you are a boomerang who is missing your roots in Baton Rouge or a transplant who is missing out on Baton Rouge — we have you covered.

Continue following our progress on this project by checking out my students’ blog (see blogroll on left). You can also follow me on Twitter (@jensenmoore) or find me on LinkedIn.


Having PR students teach me about mobile, social, software, websites and more. Educate the teacher, please!

Some days I feel like a horrible teacher. There are all these cool new “things” (programs, applications, websites, etc.) out there that I keep hearing about and there is no way for me to learn enough about them to pass information on to my students. Here is just a partial list of what I want to know more about this semester:

  1. Facebook Insights
  2. Hootsuite/TweetDeck/Seesmic
  3. 3D Worlds/Second Life
  4. Alexa/Compete/Quantcast
  5. Pinterest
  6. Wikipedia
  7. Help a Reporter Out
  8. My6thSense
  9. Pitch Engine

10. Flicker/Picasa
11. Tumblr
12. Dropbox
13. Groupon
14. Loopt/Gowalla/MyTown
15. Delicious
16. Reddit/Digg/StumbleUpon
17. QR Codes
18. Reporting On
19. Journalisted (UK only?)
20. Beatblogging
21. Google+
22. Google Alerts
23. Google Adwords Keyword tool
24. Google Analytics
25. Google Insights for Search
26. PeerIndex
27. Klout
28. SocialMention
29. Hubspot
30. Prosyna
31. Mention.net
32. Foursquare/SCVNGR/Yelp
33. YouTube & Analytics
34. Website Grader and WooRank
35. Buzzstream
36. LinkedIn
37. Prezi
38. Ping.fm
39. Wolfram/Alpha
40. Boardtracker and Boardreader
41. CleanHaven
42. Diigo
43. Feedburner
44. Wibiya
45. Social Oomph
46. CoTweet
47. Kapost
48. GroupTweet
49. RSS Feeds
50. NetVibes
51. Veeple
52. Slideshare
53. MyAllTop
54. Landerapp
55. StatMyWeb
56. Wired Journalists
57. Radian6
58. Buffer
59. Bit.ly/Ow.ly
60. NameChk
61. Your Pitch Sucks
62. Sprout Social
63. Weebly

Some of these I know enough about to be dangerous — just give the students a brief overview of what the “thing” is, but not how or why to use it. But what I want is for them to understand the new tools available and how to best use them in their jobs. Unfortunately, it isn’t possible for me to keep up with all these. So, what’s a teacher to do? That’s when I am reminded of this fabulous quote about learning by Ben Franklin:

This is when we, as teachers, need to involve the students by  having them educate one another (and in the process, educate the teacher). I consider myself a lifelong learner. I love teaching, but I love learning more. And isn’t that the beauty of education? That  we can all learn from one another.

Take, for instance, what my students are teaching me about Instagram. Not only are they teaching me about photo streams and sharing, but they are teaching me they crave TRUTH. How? By posting photos of their food…. wait, what? That’s right. Think about it. In the past we saw food photos/ads like this:

…where the “ice cream” was most likely mashed potatoes and who know what the brown bits were made of. After all, we all know our ice cream, hamburgers, sub sandwiches, salads, etc. were never going to look like the photos, right? So what are people sharing the most on Instagram? Food that looks good, but also is real. I don’t think they are taking pictures of food because they are going to be food artists, I think they are taking them because they are seeing reality and they want to share a beautiful truth. That food/images can look good without being fake.

When students teach me about the various new tools out there; about how and why they would use them; about best practices for using them in the future, they are not just teaching me about the tool – I get to see their reality. That’s why I employ this method in my classes (though some say it’s because teachers are too lazy to keep up with new technology). For example, using SCVNGR in my PR Writing class not only lets me share a bit about this cool geolocation-based mobile application with them, but I also get to see how they WANT to use it in promotions. And they come up with some really cool stuff:)

Now, if I can just get one of them to teach me how to Dougie….

It’s beginning to look a lot like Trek season in Baton Rouge: SCVNGR for social good

Every time I drive onto the LSU campus via Dalrymple Drive I feel a sense of awe at how beautiful Baton Rouge is. There is an amazing variety of wildlife, trees and flowers at the LSU lakes and campus. I walk around constantly looking at things here and wondering what they are. For example, I am constantly curious what the beautiful birds are that I see in the water here.

The LSU lakes

What if there was a mobile application where you could find out not only what type of bird you were looking at in any particular place, but who else had been there, what they liked best, and tips they might have for you? Oh wait, there is an app for that. It’s called SCVNGR.

This semester the PR Writing students at the Manship School of Mass Communication are creating SCVNGR Treks for local Baton Rouge nonprofits. Many of these will include outdoor activities (e.g., a Trek through the Baton Rouge park and recreation system) that will employ important aspects of game mechanics such as: achievements, behavioral momentum, discovery, points and progression.

Since it has been about 75 degrees and sunny the last few weeks it’s a great time to Trek though Baton Rouge. Gamifying the Baton Rouge community will make being in local places more fun. If the Treks are constructed correctly, it should also increase audience engagement for each of the nonprofits. While Baton Rouge is certainly lovely and entertaining, the ultimate goal of this project is the latter.

The PR students are trying to use SCVNGR to influence social good. As you can see in this early gamification article, this project is not the first one to use game mechanics for social good (you can also see that SCVNGR is also not the first mobile application to be used this way).

In December 2010 SCVNGR teamed up with American Eagle to raise funds for Big Brothers Big Sisters.

This week the students will be working hard on creating engaging Treks for their nonprofits. It will be interesting to see which game mechanics they will apply and how they intend to use PR tactics to promote the SCVNGR Trek and their nonprofit organization.

Follow us on this journey via Facebook (Discover Baton Rouge with SCVNGR) and Twitter (@discoverBTR).

SCVNGR promotions begin in Morgantown

The PR 324 students have completed their sales letters, process brochures, and marketing plans. They are now poised to meet with owners of local Morgantown businesses to pitch the idea of using SCVNGR to attract WVU college students to their establishments.

This is all part of a service learning project for the Public Relations Writing and Applications course offered by the P.I. Reed School of Journalism. It is part of  a joint partnership with SCVNGR and the International Town and Gown Association. The goal? To improve the local economy through mobile gaming and social media.

SCVNGR is a geolocation-based smartphone game where users can “check in” to different locations they frequent and earn points toward something of value from different businesses.

Clients such as Coca Cola, Buffalo Wild Wings, Gamestop and most recently Duncan Donuts are using SCVNGR as part of their promotion strategy. Even the North Carolina State Fair is getting in on the action, by conducting a deep-fried SCVNGR trek through the fair.

This week the PR 324 students have to come up with interesting Challenges, Rewards and Treks for their clients. Each team should present different ideas to the client (as no one wants to have the same promotions as everyone else, right?). This is going to take ingenuity, creativeness and an engagement mindset as SCVNGR is about interaction through gamification.

I am really excited to see what each team (retail, services, entertainment, restaurants, pubs/beverage) is going to come up with for exciting Challenges and Rewards. I think some of them are even planning Treks (whoo, hoo a Morgantown social media pub crawl:) to get students moving among local businesses. Should be pretty interesting.

Furthermore, I am excited to see how each team plans to get more WVU students to download the FREE SCVNGR application to their smartphones.

Stay up-to-date on all the cool freebies, discounts, and rewards you can earn by checking-in to local businesses. Follow the students on Facebook and Twitter (@pr324_wvu) as they add new Morgantown clients.

As you can see, this service learning experience has many real-world applications for the PR students. Over the next few weeks the students will be creating media pieces regarding the project. Keep your eyes peeled for media coverage of this unique project!